Wednesday, 10 January 2007

A Glass Ceiling In PR


The glass ceiling persists for women in public relations and communications management, despite increasing feminization of these fields. The Department of Labor (1991) defined the glass ceiling as; those artificial barriers based on attitudinal or organizational bias that prevents qualified individuals from advancing upward in their organization into management-level positions.

The Report highlighted the absence of women in management. It's true that women have gained ground in PR Careers, but we can still notice that the Glass Ceiling still Exists.

Women in the PR industries have been facing for many years promotional issues compared to men. Recently I read a blog on women and the issues they face working in the PR profession, the blog mentions that even though there is a dramatic rise of women working in the field of PR, a major proportion of directors and chief executives are males and they continue to seize the high ground, especially we can see this in London based PR agencies who have male employees that have worked their way up through the industry since their domination during the 1980s. This basically affirms that the roles of women are increasing at the technician levels rather than at the managerial positions in the PR industry. The main question one must ask is will this change in the future or will women continue to carry entry level jobs?

The “glass ceiling” is playing an important role in the advancement of women in PR. Interestingly; there are relatively few important names of women in the PR industry. The names that I found who successfully broke through the glass ceiling was Margery Kraus, Marilynn Deane Mendell, and Kristen Grimm. I' am sure there is quite a few more names of women who made it finally by breaking through the glass ceiling, but this are some of the names that I found and also their success stories are interesting. I believe the reason why we can't find a lot of other women's names that have been successful in breaking the glass ceiling is due to the fact that men worked for a longer period in the work force, and this gave them the opportunity to improve and excel. Moreover the existence of the glass ceiling is preventing women to advance into managerial positions in their organizations. Will women be able to break through the “glass ceiling” finally and help in the advancement of PR? Will more women leave a legacy in the PR industry?

I think one day hopefully women will surmount the issues of the “glass ceiling”. The U.S Bureau of Labor Statistics stated that by 2005 women are predicted to compose nearly half of the total U.S labor force, and they are not only more likely to work for pay, they are also spending more time at work then they used to before. Organizations no longer have the right to offer low wages and refuse to promote women due to the idea that they require costly programs, which include maternity and sick leave, flexible hours and child care. Women today rather focus on their careers, they no longer want to get married and have kids at a young age. Women today have higher education and work experience; which should qualify them and secure top managerial positions.

1 comment:

Anonymous said...

Thank you for using me as an example. It seems as though there has never been a cieling for me as I have always worked for myself. That has allowed me to be free of the low hanging ceiling.

I wish you well in your blog and will only add that the victum mentality only serves to hold women back. Being proactive and taking risks is what men do and the more we get used to applying those same techniques to ourselves the better off we will be.

Good luck and thank you for the wonderful exposure.

Marilynn Mendell